Super Mario Run brought $ 53 million to Nintendo

The change of leadership seems to have gone to the Japanese company Nintendo for good. As you already know, previously categorically refusing to enter the mobile market, the game publisher still changed its policy and released today two games for smartphones. The first of these was the social simulator Miitomo, and the second - the platform "runner" Super Mario Run. The financial success of the last game suggests that Nintendo will not stop there. In fact, mobile Mario for a month and a half brought into the treasury of the company an impressive $ 53,000,000.

53 million dollars is more than 6 billion Japanese yens. Did Nintendo expect such success? Of course, they did. I think that the management of one of the oldest Japanese companies intended to earn even more over the same period of time, but several factors intervened. First, the cost of the game at $ 10 (for Russia - it's more than 700 rubles) turned out to be an unpleasant surprise for many. Free you get only the first three levels of the game, and for all the rest will have to fork out. Secondly, many hoped to see a more traditional gameplay than tapping with one finger across the screen.

But even with such a primitive control scheme, Nintendo managed to build a kind of tiny mobile masterpiece. In Super Mario Run laid much more interesting than it may seem at first glance. Each level can be repeated many times, as it is full of secrets and various nuances that only an extremely attentive person can master. Despite the fact that players are only available 24 levels, the passage of the game can take hours and even days. In addition to the mentioned levels, the game also has a competitive multiplayer mode.

In total for today the game was loaded more than 78 000 000 users from 150 countries of the world. More than 5% of these people have purchased its full version. But the bosses of Nintendo are still disappointed with these results. It seemed to them that the name of Mario alone could force people to stuff money bills into their smartphones. But it was not there. Fans of modern mobile entertainment are not used to part with their money, if it is a sum greater than 1 or 2 dollars. In March, the game should be available to owners of smartphones running Android. Let's see how the situation will change after this.

The article is based on materials https://hi-news.ru/entertainment/igra-super-mario-run-prinesla-kompanii-nintendo-53-milliona-dollarov.html.